In an hour-long press briefing, Discovery CEO David Zaslav and AT&T CEO John Stankey outlined plans for the companies’ $43 billion merger.
“We’re going to be one company,” Zaslav said. “One company, one culture, one mission.” As to the timing of the deal, Stankey said he felt the entertainment portfolio had achieved “escape velocity” in recent months. Given the broader objectives of AT&T, which has been investing in 5G and other technology for its broadband and wireless networks, he added, “It became clear to me that we were going to need a different capital structure.”
The transaction, which burst into view as a strong likelihood just a day ago, will see AT&T own 71% of the combined entity and Discovery the remaining 29%. It brings entertainment and media brands HBO, HGTV, Warner Bros and Food Network under the same roof and creates a larger-scale player to challenge Netflix. Zaslav will run the company, whose official name will be revealed in the coming days.
The makeup of the executive suite is a looming question. Asked repeatedly about the status of WarnerMedia CEO Jason Kilar in the new configuration, the executives said he remains in his position for now. “David’s got decisions he’s gotta make across a broad cross-section of how he wants to organize the business and who will be in what roles moving forward in this transition period,” Stankey said. Zaslav noted that he was Kilar’s colleague at NBC during his run as a sales exec, as Kilar was running Hulu, initially a co-venture backed by NBC and Fox. “Jason is a fantastic talent,” Zaslav said.
There will be $3 billion in synergies from the deal, Zaslav said. He noted that after Discovery bought Scripps Networks Interactive for $14.6 billion in 2018, the management team that eventually took shape drew from both companies’ ranks. “It was a real mixture, like half and half,” Zaslav recalled. With the new entity, he said, “We’re going to get really aggressive and drive productivity.”
While there will be “great synergy in finding the best and the brightest people,” Zaslav added, “the objective is, attack that business with productivity and talent, great people and hard work. But then spend more money on content.” The budget will start at $20 billion, he said, “and we want to invest in more.”
CNN will remain in the corporate fold, Zaslav said, and the company plans to be “the world leader in news.” Ever since AT&T proposed buying Time Warner in 2016, the fate of the news network has been a question in Washington and on Wall Street. Former President Donald Trump long tangled with the network and it was during his administration that the Department of Justice filed an antitrust suit to try to block the Time Warner deal. A federal judge rejected the complaint, and an appellate court supported the ruling.
Jeff Zucker, who has run CNN for nearly a decade, has planned to step down at the end of the year. Given his ties to Zaslav (the two were another pair who connected at NBC), there is a chance he could extend his run at the new company. That scenario was not discounted by Zaslav and Stankey, but they didn’t offer anything definitive.
In his introductory remarks, Zaslav acknowledged the Warner Brother by name, harking back to the origins of the company nearly a century ago. That gesture pointed to a significant piece of real estate Zaslav will now oversee (from an office on the Warner Bros lot, he announced): the film operations at Warner Bros. Left unaddressed during the hour with reporters was the company’s film strategy and plans to address relationships with talent and theater owners bruised by the decision by Kilar to release movies day-and-date on HBO Max and in theaters.
As to streaming, both partners have recently entered the direct-to-consumer space in significant ways, with Discovery+ and HBO Max. The execs were non-committal as to whether they would combine the services or bundle them as separate products. Zaslav said all options would be explored. “We’ll see over the next few years as we learn more about what consumers want and how they want it,” he said.