Apple has reduced the price of iPhone 15, iPhone 14 and other models in India following a reduction in the import duties. Consequently, the prices of some of Apple’s most popular models have seen a price drop from as little as Rs. 300 to as high as Rs. 6,000. This development comes a week after the government of India announced a decrease in the basic customs duty on smartphones from 20 percent to 15 percent during the Budget 2024.
iPhone Price Drop in India
iPhone 15 and iPhone 15 Plus models have received a small price drop of Rs. 300, with the smartphones now retailing at Rs. 79,600 and Rs. 89,600, respectively for the 128GB storage variant. The same price cut amount is applied to the standard iPhone 14 models too, which now start at Rs. 69,000.
The iPhone 13 is the cheapest non-SE iPhone which Apple currently sells in India. Its price has dropped from Rs. 59,900 to Rs. 59,600, also marking a price reduction of Rs. 300. Meanwhile, the iPhone SE (2022) sees its price drop by Rs. 2,300 and is now available for purchase starting at Rs. 47,600.
However, it is the iPhone 15 Pro models which have been on the receiving end of significant price drops. Apple has reduced the price of iPhone 15 Pro 128GB from Rs. 1,34,900 to Rs. 1,29,800 – a difference of Rs. 5,100. On the other hand, the iPhone 15 Pro Max, which originally retailed for Rs. 1,59,900, has witnessed a price drop of Rs. 5,900 and can be purchased for Rs. 1,54,000.
The official Apple India website now reflects the revised prices.
| Product | MRP | Deal Price |
|---|---|---|
| iPhone 15 Pro Max | Rs. 1,59,900 | Rs. 1,54,000 |
| iPhone 15 Pro | Rs. 1,34,900 | Rs. 1,29,800 |
| iPhone 15 Plus | Rs. 89,900 | Rs. 89,600 |
| iPhone 15 | Rs. 79,900 | Rs. 79,600 |
| iPhone 14 Plus | Rs. 79,900 | Rs. 79,600 |
| iPhone 14 | Rs. 69,900 | Rs. 69,600 |
| iPhone 13 | Rs. 59,900 | Rs. 59,600 |
| iPhone SE (2022) | Rs. 49,900 | Rs. 47,600 |
This move comes amidst news that global smartphone shipments increased by 6.5 percent in the second quarter of 2024, according to market intelligence firm IDC (International Data Corporation). Despite Apple dethroning Samsung as the best-selling smartphone company in 2023, the South Korean technology conglomerate emerged as the brand with the highest number of devices shipped in Q2 2024, with a market share of 18.9 percent.
Apple and Xiaomi took the second and third spots with 15.8 percent and 14.8 percent of the total shipments respectively in the second quarter.