Chief teasing us once again.
Nobody knows how to build anticipation like Eric Church. A couple of years ago, he dropped several cryptic videos ahead of the announcement of his Outsiders Revival Tour. And who can forget the ill-fated teaser that he released for The Outsiders back in 2014 that he ended up having to take down after people thought it was a threat towards Taylor Swift?
Church seems to know how to build anticipation among his die-hard fans…and he’s back at it again.
A little while ago, Church (well, his team, because we know Chief doesn’t use social media himself) posted yet another cryptic video to his social media. The teaser features two people polishing…well, something. One of the guys is wearing a hazmat suit and gas mask, with a large M on the back of the suit. And the woman is wearing a necklace with the Greek letter sigma, which also could be an E…all while a clock ticks in the background and a stopwatch is set to 12:30. (I have no idea if any of this means anything, I’m guessing just like everybody else).
Take a look for yourself:
— Eric Church (@ericchurch) March 15, 2025
So what does it mean? We know that Church has been working on new music, something he confirmed when he rush-released his latest single “Darkest Hour” following the devastation of Hurricane Helene in his home state of North Carolina.
“I was in the studio for a project next year. Kinda doing what we always do, which is trying to be different and challenge myself creatively. Playing with an orchestra and symphony and choir, doing some really interesting stuff.”
If you’ve listened to “Darkest Hour,” you hear that orchestra and choir on the soulful ballad, which has almost a Motown or southern gospel feel to it. And we’ve also gotten more tastes of that sound from Church recently with his controversial performance at Stagecoach Festival, which featured a gospel choir and an acoustic performance that upset some in the crowd.
But it’s been almost 4 years now since we’ve gotten a full-blown album from Church. His last project was the triple-album Heart & Soul back in 2021, and since then Church has been busy with everything from his new whiskey line, Whiskey JYPSI, to his downtown Nashville bar, Chief’s.
Church has never really been one to stick to a timeline for new music. We get it once it’s ready, whether that’s every year or two years, or (like his surprise album Mr. Misunderstood) completely out of the blue.
Needless to say though, the Church Choir is getting restless for new music from Church, especially after he teased being in the studio. And fans are hopeful that this latest cryptic video from Church means a new album is on the way sooner rather than later:
New album??? pic.twitter.com/eGvcqPaFu9
— Keith Pratt (@kpmilehigh) March 15, 2025
New music coming soon!
— Jimmy (@JGSixxgun) March 15, 2025
Could it be .. new music? 🙏🤞❤️
— Lizz Reese (@JustAskLizz) March 15, 2025
Lord please let it be an album announcement https://t.co/I1IlZSP1nS
— Ethan Williams (@ELWill21) March 15, 2025
Whatever it is, I hope we find out soon. But as we all know, Church loves to keep us on our toes…