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From Beyoncé to Post Malone and even Lana Del Rey, our favorite artists are fully embracing the cowboy-core craze. Think bedazzled saddle boots, classic wide-brimmed Stetsons, and now, a western-inspired fragrance courtesy of Tecovas.
Tecovas, the go-to for premium leather cowboy boots and rugged Americana style, has teamed up with luxury scent label Ranger Station to launch “Waterloo Ranger Station”, a unisex fragrance that might be the final frontier in cowboy style.
Tecovas Waterloo Ranger Station Fragrance
The scent is an earthy-meets-edgy blend of rustic notes, balanced with hints of fruit and spice. It’s genderless and wearable for just about anyone (ranch hands and SoHo influencers included).
“At the very core of who we are at Tecovas, we believe that Western is a way of life, a feeling — and we wanted to bottle that spirit of the West into a signature fragrance,” says Samantha Fodrowski, VP of Brand Marketing at Tecovas, in a release. “Teaming up with our friends at Ranger Station again was a no-brainer. There’s a creative rhythm between our teams, and together we built something that feels both deeply personal and universal. The name of the fragrance, Waterloo, felt like the most honest way to tribute our Austin hometown roots and the notes that boldly capture our story.”
Tecovas Waterloo Ranger Station Quickdraw
Waterloo Ranger Station is available in two sizes: a 50ml spray bottle for $94 and a 10ml roll-on for $45, perfect for tossing in your saddlebag (or tote). It’s strong without being overwhelming, long-lasting, and formulated with essential oils that are gentle on your skin.
“With the Tecovas fine fragrance, I wanted to come up with something that leaned into the history of Austin itself. Before obtaining the name of Austin in 1839, the city was known as Waterloo because of its abundance of natural resources. What better way to celebrate that than to lean into those natural resources,” says Steve Soderhom, Ranger Station co-founder and perfumer, in a release.
Put this new Tecovas perfume on, and “Save a Horse (Ride a Cowboy)” might just become your new reality. And for more of our favorite Tecovas products — boots included! — check out this article here.
Tecovas Waterloo Ranger Station Fragrance