We don’t know what teams we will see play in Super Bowl 59 just yet, but we do know that Post Malone will be playing a concert as a part of the festivities.
No, Posty won’t be playing the halftime show. Rapper Kendrick Lamar has that honor, though I guess you can’t rule out a Post Malone cameo. I’m instead talking about the intimate Bud Light Backyard concert that the beer brand has put on in recent years. The hip-hop artist who dipped into country music with his 2024 album F1 Trillion is set to play the free-to-attend concert.
“Bud Light Backyard Presents Post Malone” will take place at the The Fillmore venue in New Orleans on February 7 – the Friday before Super Bowl Sunday. The capacity for the historic Fillmore is right around 2,000 fans, thus making for quite the memorable concert for those that are able to get tickets to see Post Malone in such a small venue (he’s set to go on his first ever stadium tour later in 2025).
At the Super Bowl back in February, the Las Vegas version of the Bud Light Backyard concert series featured country music star Zach Bryan and R&B singer Leon Bridges. Post Malone is the only artist listed for the upcoming Bud Light concert, but other artists could always be added or surprise music fans with their appearance at the show.
That wouldn’t be that far-fetched considering all of the features that Post Malone included in his F1 Trillion album. Plus, when Posty played another Bud Light sponsored concert – “A Night In Nashville” – back in July, he was joined by the likes of Sierra Ferrell, Blake Shelton, and HARDY during the short performance.
Considering Bud Light is the official beer of the NFL, and Post Malone is a brand partner for the brew, this collaboration makes a lot of sense. And playing at The Fillmore should create a unique atmosphere for those that are able to attend the show. The concert is for those aged 21 and up, and fans must win tickets through a sweepstakes that can be activated (or at the very least, learn more about how to obtain tickets) by direct messaging or commenting #PostyBLBackyard and #Sweepstakes on Bud Light social media posts.
Todd Allen, the senior vice president of marketing for Bud Light, said in a statement that the beer brand can’t wait to help kick off the Super Bowl with the help of Post Malone:
“There’s magic any time you put Bud Light and Post Malone together, but add Super Bowl and New Orleans to the mix, and you know you’re in for an absolutely unforgettable experience. We can’t wait to continue our Bud Light Backyard in epic fashion, bringing fans 21-plus together during Super Bowl weekend for a night of great music, cold beers and truly memorable moments alongside Post Malone.”
Bud Light has leaned on Post Malone to help bring them back to the popular beer brand they once were. As I mentioned earlier, the “I Had Some Help” singer has played multiple concerts that are affiliated with Bud Light, and the pop star/country music star was also included in a Bud Light commercial during last year’s Super Bowl.
Even with all of the “Bud Light Boycott” stuff in recent years, Post Malone has stood beside the beer brand, and made sure to make that clear after his “Night In Nashville” concert:
“Bud Light has rocked with me for a while now, and I really can’t thank them enough for all the love and support they’ve shown through the years.”