EXCLUSIVE: Futureverse, an artificial intelligence and metaverse technology and content company, has signed with Creative Artists Agency.
CAA and Futureverse will work collaboratively to create new opportunities for talent and IP, spanning web3, the metaverse, virtual games, worlds and experiences, AI, and beyond.
Futureverse has amassed a cultural footprint with global IP and entertainment properties, including FIFA, Authentic Brands Group (Muhammad Ali Estate), Warner Music Group, and others soon to be announced. Signing with CAA enables Futureverse to bolster its strategic entertainment efforts to accelerate the creation of technology experiences in collaboration with well-known IP in Film/TV, sports, music, consumer products, and more.
The announcement arrives on the heels of Futureverse’s launch of JEN 1, an unprecedented universal high-fidelity model for text-to-music generation and extensive research paper that presents an efficient approach and an unparalleled model that exceeds those previously released by Google and Facebook. Futureverse’s JEN 1 offers a promising strategy to pioneer a new licensing framework that compensates both rights holders, producers, and artists.
Futureverse Co-Founders Shara Senderoff and Aaron McDonald recently launched a $50 million fund and venture studio titled Born Ready, following directly after a $54 million funding round for Futureverse.
“At a substantial moment in the evolution of technology, it’s critical to architect a thoughtful and creative approach to the integration of both talent and IP into the dynamic landscape of innovation,” said Futureverse Co-Founder Shara Senderoff. “Futureverse’s strategic collaboration with CAA has forged a strong alignment in fostering the development of mutually beneficial business models that empower creators with groundbreaking tools and lucrative revenue opportunities. As pioneers in AI, web3 and metaverse infrastructure, driven by a deep appreciation for art and humanity, we see an incredibly bright future for the world of entertainment. Joining forces with CAA amplifies and accelerates the dialogue and partnerships that reinforce and expand our shared vision.”
“We are thrilled to be working with Futureverse, who are establishing themselves as leaders in the technology and entertainment space. This relationship is not just a meeting of minds, but a fusion of capabilities that will accelerate our shared vision for a smarter, more connected world,” added CAA’s Phil Quist.
Senderoff has an extensive background in entertainment. She began her career in Hollywood in the film business rising to Vice President of Film and Digital at The Mark Gordon Company. She went onto co-found entertainment/music tech venture fund, Raised In Space, with Scooter Braun and has been a prominent thought-leader in web3, AI and blockchain well before the technology took center-stage
McDonald, whose career includes 20 years in technology as an engineer, product developer, and business leader with portfolios worth over $1B, has focused on building Futureverse to empower developers and users to create and engage with interoperable content and applications previously unavailable within the metaverse. Together, Senderoff and McDonald have been investing in the web3 and blockchain space for over six years.