Redefine Entertainment Promotes Lubna Hanna To Manager


EXCLUSIVE: Lubna Hanna has been promoted to Manager by Redefine Entertainment.

Hanna works with clients Njeri Brown (Dear White People, Queens), Alyssa Lerner (Diary of a Future President), Amber Dupre (The Spoils, Loki), Madeline Hendricks (Jane the Virgin, Good Trouble), Kimiko Matsuda Lawrence (Twenties, Boomerang) and Suzy Esposito (Neon).

A native of Los Angeles, Hanna started her career in the music department at CAA, then moved to the nonprofit space before joining Redefine Entertainment as Jairo Alvarado’s assistant in 2021.

“Lubna exemplifies everything we value as we build our company. Over the past years working with us, she has shown her exceptional ability to curate and support new talent and has shown time and time again that her commitment to her clients & work ethic is unparalleled. We are excited to support her in this next exciting phase of her career,” said company founders Jairo Alvarado, Tony Gil and Max Goldfarb in an exclusive joint statement to Deadline.

“I am grateful for the opportunity to join the next generation of literary managers at Redefine Entertainment. Building with and learning from the team has been the greatest education I could have asked for. As a manager, I’m committed to championing neglected narratives that recognize and celebrate our shared humanity, regardless of our differences. In sharing our humanity, we can tell stories that are more authentic, impactful, and universal– pushing for lasting change.” Lubna shared.

Redefine Entertainment was founded in 2021 and focuses on representing cultural thought leaders in the literary space. The firm represents creators such as Lulu Wang, Angel Manuel Soto, Vivienne Medrano, Erika Lippoldt & Bo Yeon Kim, Jingyi Shao, Juel Taylor and Tony Rettenmaier, Abi Demaris Corbin, Ken Kobayashi and Kwame Kwei-Armah.

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